More than a business card
Does your start-up need a customer portal, sign-up flow or dashboard? We build web platforms in Laravel and Vue with their own admin area and links with the tools your team already uses.
Looking for web design in Leiden? Smart Design builds custom websites for start-ups, knowledge-based companies, practices, shops and hospitality in Leiden and the surrounding region: fast, accessible and in Dutch, English and Arabic as standard.
Leiden is small in size but big in knowledge and international connections. Your customers are just as likely to be researchers and expats as locals from the Merenwijk or the Stevenshof. We build a site that serves all of those visitors well, with your own admin panel that you keep up to date yourself.
Our office is in Haarlem, a short distance from Leiden via the A44 or by train. A meeting on location is easy to plan, whether in the city centre, at the Bio Science Park, in Leiden-Noord or in one of the neighbouring towns such as Oegstgeest, Leiderdorp, Voorschoten, Katwijk or Noordwijk.
At the same time, it is not required. Many clients choose to do the whole project online: a video call to get acquainted, a test link to view the design on their own phone, and short feedback rounds between lectures, consultations or shifts. You decide what works best.
What you can expect from us:
Smart Design · for Leiden
By appointment at your location in and around Leiden, or online by video call. Office: Roordastraat 47, Haarlem.
The oldest university city in the Netherlands has its own mix of businesses. Each type of customer comes to your website with different questions.
Spin-offs and scale-ups around the Bio Science Park: a clear site that explains complex technology to investors, partners and new colleagues.
Relocation services, translation agencies, estate agents and coaches for expats: a complete English version, not a translated afterthought.
From the Haarlemmerstraat to the Breestraat: a site that sends visitors to your shop and a webshop that keeps selling after closing time.
Restaurants, hotels and canal tours for museum visitors and day-trippers: online booking and information in several languages.
Dentists, physiotherapists and psychologists: reliable information, online appointments and forms that handle data with care.
Tutoring agencies, language schools and trainers: course overviews, sign-up with iDEAL and an area where participants find their materials.
Leiden has the oldest university in the Netherlands, a large academic hospital and, with the Leiden Bio Science Park, a major life sciences hub. As a result, many researchers, PhD candidates and expats live and work there. For many Leiden businesses, English is not an extra but the language of a large share of their customers.
We build websites in which Dutch and English are equal: separate copy per language, separate keywords for Google and a language switch that works logically. A start-up that needs to explain technology gets a calm structure with clear headings, diagrams and a news or publications page the team keeps up to date itself.
What an international visitor looks for
Leiden’s city centre, with its canals, the Haarlemmerstraat and the Saturday market along the Nieuwe Rijn, draws residents, students and tourists every day. Museums like Naturalis and the Hortus botanicus bring visitors from far away, who search on their phones in advance for places to eat, stay or shop.
For shops we build a webshop with the same atmosphere as the store, with payment through Mollie and shipping or click and collect. For hospitality and tourism we make sites where guests book directly and read the information in their own language. You manage everything yourself: products, menu, opening hours and calendar.
Does your start-up need a customer portal, sign-up flow or dashboard? We build web platforms in Laravel and Vue with their own admin area and links with the tools your team already uses.
Looking for a web designer in Leiden who thinks along and responds quickly? With us you have one fixed point of contact, from the first conversation to launch and beyond. No passing you around, just short lines.
A standard website is usually live within 10 to 20 working days.
In Leiden or by video call we discuss your audience, your languages and what the site needs to do. You receive a proposal with a schedule and a fixed price.
You see the design on your phone first. Then we build the site and you follow every step through a test link.
The site goes live on your domain. We explain the admin panel, online or on location, and you get a three-month warranty.

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Yes. From our office in Haarlem we are in Leiden and the surrounding region quickly. You can also run the whole project online with video calls and a test link; many clients combine both.
That depends on the number of pages, languages and features, such as a webshop, booking system or customer portal. After a first conversation you receive a quote with a fixed price.
Yes, and in Leiden that is often needed. Both languages get their own copy and their own keywords for Google. Arabic can be added as standard, fully right-to-left.
Yes. We build both a clear company website and, when needed, a web platform with a customer portal, dashboard or integrations. We are happy to start small and expand as your company grows.
A website builder is quick, but you are stuck with a standard theme and separate plug-ins. We build custom in Laravel and Vue, with your own admin panel, fast loading times and technical SEO from the ground up.
We build forms that ask only for what is needed, send data encrypted and keep no unnecessary data, with proper cookie settings. We are happy to think along about your privacy statement.
You get a three-month warranty on our work. We make daily backups and remain available for changes, extensions and questions.
Tell us briefly what you do and who your website is for. You get a personal reply and a proposal for a no-obligation conversation, in Leiden or online.