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WordPress & WooCommerce · Smart Design

WordPress & WooCommerce, custom-built
instead of a template

We build WordPress websites and WooCommerce stores from the ground up: our own theme, our own plugins and integrations that do exactly what your business needs.

A purchased theme is full of features you never use and lacks exactly what you want. Custom work is faster, more secure and grows with you, without tying you to a theme vendor’s choices.

WordPress & WooCommerce, custom-built
Powered by WooCommerce
What we build

Everything for a strong WordPress site

From the first design to maintenance after launch: one team that knows your project from start to finish.

Custom themes

A dedicated WordPress theme in your brand style, without surplus code or heavy page builders.

WooCommerce stores

A store that fits your products, your customers and the way you sell.

Custom plugins

Functionality that doesn’t exist off the shelf, cleanly built as a dedicated plugin.

API integrations

Your site talks automatically to your accounting, inventory, CRM or shipping partner.

Performance optimisation

We make slow WordPress sites fast again: caching, image optimisation and clean code.

Maintenance & support

Updates, backups, security and a single point of contact whenever you want a change.

WordPress development

WordPress built like real software

WordPress is an excellent foundation, provided it is built properly. We write every theme ourselves, with a clear structure and only the code your site actually uses.

The result is a website your editors manage with ease, and that another developer can still understand years from now.

How we work:

  • Clean, maintainable code
  • Fast loading times
  • SEO-friendly structure
  • Scalable as your business grows
  • Full control over the design

No page builder slowing everything down, just blocks that fit your content exactly.

WordPress theme architecture
  • theme/
  • functions.php
  • style.css
  • templates/
  • single-product.php
  • archive-product.php
  • assets/
  • plugins/
  • smartdesign-checkout/
  • smartdesign-sync/
✓ Custom-built — no stock theme
WooCommerce

A store that grows with your sales

WooCommerce gives you a flexible base; we turn it into a store that truly fits your business. From product options and pricing rules to the final checkout step.

Everything is tuned to how your customers buy and how your team processes orders.

  • Variable products and bundles
  • B2B pricing and customer groups
  • Multilingual store (NL/EN/AR)

Less manual work behind the scenes, a smoother purchase for your customers.

WooCommerce store engine

  • Custom store design
  • Advanced product management
  • Custom checkout flow
  • Payment providers: Mollie, iDEAL, PayPal, Klarna
  • Shipping automation: PostNL, DHL, labels
  • Reports & analytics
Custom plugins

Custom plugins instead of plugin bloat

Many WordPress sites run on dozens of plugins that each solve one small piece. That makes the site slow, vulnerable and hard to update.

We bundle what you need into a few compact plugins that we write, test and maintain ourselves.

What you gain:

  • Better performance
  • Higher security
  • More flexibility
  • Maintainable for years

You know exactly what runs on your site, and why.

Integrations

Your store connected to your whole business

Retyping orders, updating stock by hand, booking invoices separately: those days are over. We connect WooCommerce to the systems you already use, so data lands in the right place on its own.

We connect, among others:

Payment providersShipping partnersCRMERPAccountingMarketing automationExternal SaaS APIsInventory management

Is your system not listed? If it has an API, we can almost always connect to it.

Speed & SEO

Fast to load, easy to find

A slow store costs you visitors and Google rankings. That’s why we build every site with speed and findability as a starting point, not as something patched afterwards.

Our standard:

  • Fast load times
  • SEO-friendly structure
  • Clean, readable URLs
  • Proper Google indexing
  • Optimised front-end

Performance targets

PageSpeed97%
Google indexing100%
SEO architecture95%
Core Web Vitals92%
Why Smart Design

Software engineering, not just a website

We also build custom applications, admin panels and API integrations. We bring that experience to every WordPress project: considered architecture, version control and code that is tested before it goes live.

What sets us apart:

  • Own architecture instead of templates
  • Own plugins instead of plugin bloat
  • Scalable systems
  • Modern techniques
  • Reliable support

100%

Custom-built

3

Languages NL/EN/AR

1

Single point of contact

You talk directly to the people who build your site, in Dutch, English or Arabic.

After launch

We stay involved after go-live

We keep your site secure, up to date and fast, so you can focus on selling. Want to add or change something? You know exactly who to call.

99.9%

Uptime target

24/7

Monitoring

6 mo

Warranty after delivery

FAQ

Questions about WordPress & WooCommerce

A template is made for thousands of sites at once and contains a lot of code you don’t use. A custom theme is built for your site only: lighter, faster and tuned exactly to your design and content.

Yes. We move products, customers and orders from an existing WooCommerce store or another platform, and use redirects to protect your Google rankings.

Through Mollie we offer iDEAL, credit card, Bancontact, PayPal, Apple Pay and Klarna, among others. If you prefer a different provider, we can usually connect that too.

With a maintenance plan we keep WordPress, WooCommerce and plugins up to date, make daily backups and test updates before they go live.

A straightforward store is usually live within four to eight weeks. Many integrations or custom features take longer; you receive a concrete schedule up front.

Absolutely. You manage products, prices, stock and pages right in WordPress. At delivery we walk through everything together, so you can carry on independently straight away.

Ready to start?

Let’s build your WooCommerce store

Tell us what you want to sell and which systems you use. You’ll receive a personal reply and a no-obligation proposal within one business day.