Smart Design builds websites, web applications and API integrations for tech companies, suppliers and startups in Eindhoven and the Brainport region. English-first where your audience needs it, with Dutch and Arabic alongside.
We write the code ourselves, with Laravel and Vue, and deliver your own management environment. No heavy off-the-shelf software, just the features your team and customers actually use. We work together online or on location in the region.
Around Eindhoven sits one of Europe’s strongest high-tech clusters: chip machines, medical technology, automotive, photonics and a long chain of suppliers in machine building, precision engineering and software. These companies often sell to customers abroad and recruit staff from all over the world.
That sets different requirements for a website than for a local shop. Your visitors are engineers, buyers and candidates who want to know exactly what you can do, which materials and tolerances you work with, and how to quickly ask a technical question or request a quote. We build sites that present that information clearly and make it easy to search.
What tech companies need from their site:
Typical visitors
Eindhoven combines engineering, entrepreneurship and design. Each group needs its own kind of website or application.
Machine builders, precision mechanics and electronics: a professional site with capabilities, certifications and a quote request that reaches the right engineer straight away.
From an MVP for your first users to a customer portal or dashboard: we build web apps you can extend step by step without starting over.
Relocation, housing, childcare and language courses: English-language websites for the many knowledge workers moving to the region.
Designers, architects and makers: a portfolio that shows your work large, loads fast and that you update yourself.
Accountants, lawyers, recruiters and consultants serving tech clients: a bilingual site with clear services and a secure way to receive documents.
From Stratumseind to Strijp-S: menus, reservations and webshops that work for both Dutch and international guests.
Thousands of international knowledge workers work in Eindhoven, and many companies run their work, recruitment and sales in English. For them, a Dutch website with a quickly translated English version is not enough. We can set up English as the main language, with Dutch and Arabic as full second and third languages.
Each language gets its own URLs, its own page titles and its own Google listing through hreflang. You edit texts per language in the admin panel, so your marketing or HR team can publish new vacancies or news themselves.
Many Eindhoven startups begin with a spreadsheet, a few forms and a lot of manual work. At some point you want a real platform: users who log in, roles and permissions, payments, a dashboard with your key figures and a management area for your team.
We build those platforms custom with Laravel and Vue. We start with the core you need to test with real users, then continue in short rounds. If you later need an app for iPhone and Android as well, it uses the same API.
What we build:
Round 1 · core
✓ Accounts, roles and permissions
✓ Dashboard with key figures
✓ Subscription checkout through Mollie
Round 2 · extend
→ Link with CRM and accounting
→ Multilingual customer area
$ Process feedback from first users
In manufacturing and services around Brainport, a lot runs on ERP, CRM and planning software. A website or portal that stands apart from those systems means double work: retyping data, pushing orders through by hand, customers calling to ask for a status.
We build integrations through APIs and webhooks, so quote requests land in your CRM, orders in your ERP and payments in your accounting. Where a system has no standard connector, we write a custom one, with logging so you can see what happens.
Eindhoven is also the city of the Design Academy and Dutch Design Week. Visitors here are critical of design. That is why every project gets its own design, not a stock theme, with attention to typography, imagery and detail.
Our office is in Haarlem. With companies in the Eindhoven region we mainly work together online, and we come on location for a workshop or handover.
An approach that suits technical teams: concrete, in short rounds and with a working version to test.
In a technical conversation we define what the first version must do, which systems are connected and what comes later. You receive a proposal with a schedule and a fixed price.
We build on a staging environment and show working parts along the way. That way your team can test and adjust early.
After launch you get a three-month warranty and we make daily backups. Then we keep building based on what users actually do.
menuify.nl
A complete SaaS platform for restaurants: QR menu, online ordering and delivery, point of sale (POS), kitchen display and accounting.
aevumclinic.nl
Website, webshop and management system for a beauty clinic, with treatments, appointments, training courses and digital intake forms.
jamatrading.nl
Webshop and point of sale (POS) for a food wholesaler, with one stock for online and in-store sales.
Most of the work happens online: video calls, a shared staging environment and fixed moments to review progress. For a kick-off, workshop or handover we come to Eindhoven or the region.
Yes. English can be the main language, with Dutch and Arabic as extra languages or not at all. We also communicate with your team in English if that is easier.
Yes. We help you decide which features your first version really needs, build it as a web app and make sure the foundation is strong enough to build on later, including an API for a future app.
In most cases, yes. We work with systems such as Exact Online, Odoo and HubSpot, and with any system that offers an API or webhooks. We review the documentation first and tell you honestly what is possible.
We agree on that clearly in the proposal up front. We build with widely used open technology, Laravel and Vue, so you are not locked into a closed system.
That depends on the features, integrations and languages. After a conversation about the scope you receive a quote with a fixed price per phase, so you know where you stand.
You get a three-month warranty on our work and we make daily backups. After that we can keep maintaining the platform and extending it with new features.
A website, a platform or a link between systems: briefly describe your plan. Within one working day you get a personal reply and a proposal for a technical conversation.
