Smart Design builds websites, webshops and apps for businesses in Utrecht: from the independent coach to the healthcare practice, the consultancy and the shop on the Oudegracht. Custom-made, fast on mobile and in Dutch, English and Arabic.
Utrecht sits in the middle of the country, and that is how we work too: mostly online, with short video calls and a shared overview of your project. Prefer to sit at the table? Then we come to your office, practice or shop.
Many Utrecht entrepreneurs have a full schedule: clients, patients, a team or a shop that has to open. That is why you do not need to travel for us. The first meeting, the design and the delivery can all happen over video calls, and in between you follow the progress on a test environment you open on your own phone.
Some moments work better in person, such as taking photos in your business or showing your team the admin panel. Then we meet on location, in the city centre, at Utrecht Science Park, in Leidsche Rijn or in one of the surrounding towns. Our office is in Haarlem, and Utrecht is easy to reach from there.
What you can expect from us:
Smart Design · for Utrecht
Online by video call, or by appointment at your location in and around Utrecht. Office: Roordastraat 47, Haarlem.
Utrecht runs on services, healthcare, education and a lively city centre. Each group has different visitors and different needs from a website.
Coaches, photographers, translators and consultants: a website that shows at a glance who you are, what you do and how someone books you.
For consultancies, accounting firms and installers: clear service pages, job openings and an enquiry form that lands straight in your inbox or CRM.
Physiotherapists, psychologists, dentists and clinics: reliable information, online appointments and forms that handle personal data with care.
From a boutique in the Twijnstraat to a concept store near the Oudegracht: a website that brings visitors to your shop and a webshop that keeps selling in the evening.
Tutoring centres, language schools and trainers: course overviews, sign-up with payment through iDEAL and an area where participants find their materials.
Have an idea for an app or a customer portal? We build apps for iPhone and Android and web platforms with their own management area.
Utrecht is one of the youngest cities in the Netherlands, with tens of thousands of students and young professionals. That audience decides on the phone, often on a bike or on the train from Utrecht Centraal. If your page loads slowly or someone has to search for your opening hours, that visitor is gone within seconds.
That is why we design for the small screen first and only then for the laptop. Buttons are large enough for a thumb, forms ask only what is needed, and payment works with iDEAL, Apple Pay or Google Pay through Mollie.
What we focus on:
What a mobile visitor looks for
A remarkable number of people in Utrecht work for themselves. Your website is then often your first impression with clients. We keep it clear: a few well-written pages, a portfolio and a contact form, with room to expand later.
As your team grows, you want less manual work. We connect your website to the systems you already use, so enquiries, appointments and orders automatically end up in the right place.
Utrecht is a major healthcare region, with a large university hospital and hundreds of practices across its neighbourhoods. People looking for a physiotherapist, skin therapist or psychologist look critically: is this practice reliable, what are the waiting times and how do I book?
We build practice websites with clear information per treatment, an online appointment system and forms that send data encrypted and store only what is needed. That way you help clients faster and keep your administration organised.
$ New appointment via the website
→ Treatment: physiotherapy, intake
→ Time slot reserved in the calendar
→ Intake form received encrypted
✓ Confirmation sent by email
✓ Reminder scheduled 24 hours ahead
Utrecht’s city centre has many independent shops, from the wharf cellars along the Oudegracht to the streets around the Neude and the Ledig Erf. Visitors often discover you by chance, and later want to browse again at home or reorder something.
With a custom webshop you put your collection online with the same atmosphere as in your shop. You manage stock, orders and customer details in one panel. Customers choose for themselves: home delivery with PostNL or click and collect.
Just want to be found first? Then it starts with a fast website and a complete Google Business Profile. The webshop can follow later.
A standard website is usually live within 10 to 20 working days.
We discuss your goals, your customers and what your website needs to do. You receive a proposal with a schedule and a fixed price.
You first see the design on your phone. Then we build the site and you follow every step through a test link.
The site goes live on your domain. We explain your admin panel, online or on location, and you get a three-month warranty.
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Multilingual beauty webshop for skincare, make-up, hair and fragrance, with Mollie payments and a fully translated admin panel.
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Website with its own admin panel for a construction company: tiling, plastering, partition walls and renovations, with quote requests.
Yes. We do most of a project online, so distance is not an issue. For a first meeting, a photo shoot or training we are happy to come to Utrecht or the surrounding towns.
That depends on the number of pages, languages and features such as a webshop, booking system or integration. After a first conversation you receive a quote with a fixed price.
Not necessarily. We can start small with a few pages and a contact form, and later add a portfolio, blog or booking tool. You only pay for what you need now.
Yes. We build practice websites with online appointments, intake forms with encrypted submission and clear explanations per treatment. We help you decide which data you do and do not want to receive through the website.
Certainly. We build a webshop with payments through Mollie, shipping with PostNL or click and collect, and an admin panel for stock and orders.
Yes. Utrecht has many international students, expats and Arabic-speaking residents. We build with Dutch, English and Arabic as standard, with Arabic fully right-to-left.
You get a three-month warranty on our work. We make daily backups and remain available for changes, extensions and questions.
Tell us briefly what you do and what your website should achieve. Within one working day you get a personal reply and a proposal for a no-obligation conversation, online or at your location.
