Smart Design builds websites, webshops and apps for businesses in Groningen and the north of the Netherlands: custom-made, fast, easy to find in Google and available in Dutch, English and Arabic.
Our office is in Haarlem, but distance is no barrier. We work together by video call with a shared project board, and for the first meeting or the handover we are happy to come to you in Groningen.
Groningen is the largest city in the north of the Netherlands and a true student city, home to the University of Groningen, Hanze University of Applied Sciences and the UMCG. Around the Grote Markt, the Vismarkt and the Folkingestraat you find shops, restaurants and services that run on a young, digital audience. Startups and knowledge companies work on the Zernike Campus and in the city, and the region plays a major role in the energy sector.
That audience expects a lot from a website: fast on mobile, clear, and often in English, because many international students and staff live here. At the same time, the city has a solid base of SMEs, tradespeople and care providers serving customers across the province, from Haren to Hoogezand. For both groups we build websites, webshops and apps that match how their customers search.
What we focus on:
Smart Design · for Groningen
Office: Roordastraat 47, Haarlem Meetings by video call, or on location in Groningen by appointment.
From hospitality in the city centre to a startup on Zernike: every sector asks something different of a website or app.
Students and visitors search on their phones for places to eat or shop. A fast site with a menu, online ordering or a webshop with pick-up brings them to you.
An English-language website that explains your product clearly, or a web application or platform with login, dashboards and integrations. Built with Laravel and Vue.
An app for your customers, members or staff: ordering, bookings, push notifications or a loyalty programme, for iPhone and Android and linked to your website.
Sell online across the Netherlands with iDEAL, cards and Klarna through Mollie, shipping through PostNL or DHL and an admin panel for stock and orders.
Practices, clinics and consultants: a trustworthy site with clear explanations, online booking and a secure way to receive enquiries.
For builders and installers working in the city, Haren, Hoogezand or the Westerkwartier: projects, service area and a quote form that works.
Groningen is a city where almost everyone arranges everything by phone. Your own app can deliver a lot: customers re-order faster, you send a push notification for an offer, members make their own reservations, or your staff log their work on the go.
We build apps for iPhone and Android that work together with your website and admin panel. You manage products, customers and orders in one place, and the app uses the same data as your site. Apps start from €3,500. In a first conversation we decide what the first version really needs, so you do not pay for features nobody uses.
Define the first version
→ Set target audience and core features
→ Design the key screens
Build and test
→ Link with your website and admin panel
→ Test version on your own phone
✓ Published in the App Store and Google Play
Having a webshop built in Groningen means, with us: a custom shop, without a stock theme and without per-sale fees to a platform. Customers pay with iDEAL, cards or Klarna through Mollie, and you manage products, variants, stock and orders in a clear admin panel.
If you also have a shop in town, customers can order online and pick up. If you sell to international students or customers abroad, we set up the shop in English or Arabic too. An app later? We build it on the same foundation.
Groningen is quite a distance from Haarlem. That is why we hold most meetings by video call, and come to you by appointment for the moments where meeting in person really adds something.
We work for businesses in the city and across the province, and just as well in Drenthe and Friesland.
Anyone in Groningen searching for a hairdresser, restaurant or plumber first sees a map with three businesses. A website alone is not enough to get there: Google needs to understand where you are, which services you offer and which places you serve.
That is why we build every site with local SEO at its core, in Dutch and in English, so the city’s international residents find you too.
Searches in Groningen
Clear steps, a fixed schedule and one point of contact, even remotely.
By video call or at your place in Groningen, we discuss your company, your customers and your goals. You receive a proposal with a schedule and a fixed price.
You approve the design and follow the build on a test environment and a shared project board. For an app, you test along the way on your own phone.
Your site or app goes live, we explain your admin panel and stay available. You get a three-month warranty and daily backups.
baytouti.de
Webshop for Arabic and Middle Eastern groceries in Germany, with its own mobile app for iOS and Android, several languages and online payment.
amfilm.nl
Website and business platform for a video production studio: CRM, client portal, galleries, quotes, invoices, subscriptions and its own app.
menuify.nl
A complete SaaS platform for restaurants: QR menu, online ordering and delivery, point of sale (POS), kitchen display and accounting.
Most meetings happen by video call, with a shared project board and a test environment you can always view. For the first meeting or the handover we are happy to come to Groningen by appointment.
Apps for iPhone and Android start from €3,500. The final price depends on the features, such as ordering, payments, bookings or integrations. After a conversation you get a fixed price.
That depends on the number of pages, languages and features. After a first meeting you receive a quote with a fixed price, with no surprises later.
A standard website is usually live within 10 to 20 working days. A webshop, platform or app takes longer; you get a concrete schedule up front.
Yes. For many Groningen businesses a full English version matters because of the international students and staff. Arabic can be added too, fully right-to-left.
You do. The domain is registered in your name and after payment the website or app is yours. You are not locked into a platform with monthly fees per sale.
You get a three-month warranty on what we built. We make daily backups and remain available for updates, extensions and questions.
Tell us about your website, webshop or app. Within one working day you get a personal reply and a proposal for a meeting, by video call or at your place in Groningen.
