Baytouti

The challenge

For many people in Germany, finding familiar products from Arabic and Middle Eastern cuisine nearby is not a given. Baytouti, based in Iserlohn, wanted to offer those products online to an audience that speaks German, English, Arabic or Turkish. That called for a clearly structured webshop, and alongside it a mobile app, so customers can do their grocery shopping just as easily on their phone.

The solution

We built a complete webshop with a companion mobile app for iOS and Android. The range is organised into clear categories, such as olives and pickles, dairy and cheese, canned food, legumes and spices. The homepage combines promotional banners with the newest products, and customers can add products to a wishlist or compare them. In their customer account they find their orders, reviews and profile. Checkout is secure and online, including iDEAL, PayPal and credit card. The app follows the same structure as the webshop: a home screen with a banner, the categories, the newest products, a cart and a personal account, in German, English and Arabic.

Key features

• Webshop in German, English, Arabic and Turkish, with right-to-left layout for Arabic
• Mobile app for iOS and Android with banner, categories, newest products, cart and account
• Categories such as olives and pickles, dairy and cheese, canned food and spices
• Wishlist and product comparison
• Customer account with orders, reviews and profile
• Online payment with iDEAL, PayPal and credit card
• Contact via WhatsApp, phone and email
• Blog with news and offers, newsletter and FAQ

Technology

The webshop runs on Laravel with FleetCart as its e-commerce foundation, extended with several language versions and right-to-left support for Arabic. Payments run through Mollie and PayPal. The mobile app for iOS and Android is part of the same project and brings the shop to the customer's phone.

Result

Baytouti now offers customers in Germany a familiar range of Arabic and Middle Eastern groceries, online and in its own app. Customers shop in their own language on the device they prefer, and the team manages products, promotions and orders centrally.

Service: Webshops